Ballantine's "Time Well Spent" Mentoring
Inspired by the four "Classic Year" whiskies of Ballantine's, I, as the creative director, collaborated with Chef Vincent to create a fusion of Western and Chinese creative cuisine. With "Time" as the theme, we deconstructed the meaning of meals and time under the titles of "Origin", "Flow", "Tempering", and "Sealing". This led whisky lovers on a journey through time with Ballantine's.
Ballantine's is known worldwide for its premium blending craftsmanship. The creative team specially designed a blended whisky experience. With Ballantine's characteristic flavors of "honey" and "vanilla", we created flavored whiskies. We also invited consumers to blend their own unique flavors and seal them in commemorative bottles, putting a perfect end to this beautiful journey of time refinement.
P.S. This is dedicated to my good friend ryanswchen